Mintel
Beauty Innovation thinks so as the crossover between food and beauty is
increasingly apparent. Global food and drink product launches with a `beauty
enhancing` claim increased by a staggering 306% from 2005 to 2008.

“One in five US women between the ages of 18 and 25 are interested in trying
beauty functional beverages,” notes Taya Tomasello, senior beauty analyst at
Mintel. “These numbers really point to an opportunity within this new segment in
the beauty industry.”

While beauty food and drink products have seen significant growth, overall
global food and drink product launches have only seen a 35% increase during the
same timeframe. This data speaks to the impact `beauty foods` are having on the
market. In addition, already in 2009, nearly 300 food and drink product launches
with a `beauty enhancing` claim have been launched, surpassing the total number
launched in all of 2008.

Kracie Foods, based out of Japan, recently launched fruit snacks consisting of
dried mangoes, pineapples, papaya and cranberries coated with collagen. It
targets women in their 20s to 40s who are conscious of their skin health.
Another new beauty product launched in Australia is Tea Tonic`s Complexon Tea
that claims to help “revitalize each cell of the body within, and is a positive
step towards achieving beautiful luminous skin and a fabulous complexion.”

Join Mintel at HBA Expo 2009 for a sample of these products and more…

Once again, Mintel has teamed up with HBA and Happi to sponsor the New Product
Innovation Showcase at the HBA Expo from September 15-17. This year, Mintel will
showcase the latest innovative beauty products, plus host an Innovation Zone
tour that covers our showcase and the HBA New Products Showcase. In addition,
Mintel will host a tasting session where you can see, touch and taste beauty
food products from around the world. Visit us at booth #1476 or for more
information visit www.hbaexpo.com.

About Mintel

Mintel is a leading global supplier of consumer, product and media intelligence.
For more than 35 years, Mintel has provided insight into key worldwide trends,
offering unique data that directly impacts client success. With offices in
Chicago, London, Belfast, Sydney, Shanghai and Tokyo, Mintel has forged a unique
reputation as a world-renowned business brand. For more information on Mintel,
please visit www.mintel.com.